Chelsea’s latest appointment signals their intent to tap into a new market

Chelsea have appointed former Nigeria international Seyi Olofinjana into a talent management role covering Africa according to The Athletic.

The Blues are making a number of appointments amid a restructuring of the club’s academy following the departure of long serving members of staff Neil Bath and Jim Fraser.

The club have already moved quickly and agreed a deal on Friday with Manchester City for head of coaching Glenn van der Kraan, who is expected to take up a key role in the revamped academy set up.

Chelsea appoint Olofinjana to talent management role covering Africa

As is common knowledge Chelsea are looking to acquire the best young talent from around the world, and tap into new markets.

The Blues have been heavily active in the South American market following the takeover by Todd Boehly and Clearlake Capital in 2022, and it appears their latest appointment signals their intent to head into another market.

Chelsea have appointed Olofinjana to a talent management role covering Africa.

The Athletic have reported that Chelsea have appointed Olofinjana into a talent management role covering Africa.

The report adds that Olofinjana will be in charge of recruitment recommendations across the continent and he will work closely with a newly-appointed scout that will cover Africa.

The Athletic state that due to Olofinjana’s experience and expertise his role will be to help build up Chelsea’s connections in Africa, streamline the pathway from Africa to Chelsea or sister club Strasbourg and help players settle in.

The Blues have a rich history with African players, given the likes of Didier Drogba, John Obi Mikel, Michael Essien and Salomon Kalou have all played for the club and had great success at Stamford Bridge.

This latest appointment signals the club’s intent to identify African talent earlier in the process rather than waiting for other clubs to pick talent up, develop it and sell it for a significant profit down the line.

Tags Seyi Olofinjana

Leave a Reply

Your email address will not be published. Required fields are marked *

Chelsea News