Chelsea have just announced a new “principal partner” in the form of IFS, an “industrial AI” company. They become our front of shirt sponsor for the rest of this season.
Friday evenings are typically where you bury bad news – making this interesting timing for Chelsea to announce a new “principal partner”.
Well, that’s just what they’ve done. The new ownership has been rightly battered for failing to find a long term, lucrative front of shirt sponsorship deal, and… they haven’t managed it. IFS industrial AI will be our “principal partner,” but their front of shirt sponsorship, for now, will only be until the end of the season. So don’t open the champagne just yet.
Chelsea make big claims about “statement of intent” with AI
“We are incredibly proud to partner with IFS and leverage their leading edge AI software to help propel the club to even greater success,” club president Jason Gannon is quoted as saying on the club’s official website.
“This partnership is a statement of intent to keep leading in this field, harnessing the opportunities advanced technology brings and unlocking the power of AI to improve everything we do on and off the pitch.”
Which is much the same as they said about “Infinite Athlete” a couple of years ago… whatever happened to them?
In other news…
One Chelsea player has turned down a new contract offered to them recently – we’re not sure who it was, but we have a good guess…
Enzo Fernandez and Moises Caicedo are at the front of the queue for new deals – unsurprising given their status in the squad. It will be very interesting to see where common ground is found in terms of their salary.
Check out the latest edition of Simon Phillips’ SPTC podcast here:
Will of course they want a fare deal …. And they’re young they wants to secure their future . Plus they know they can get it from other club . So hopefully the club will keep this player’s calm and honor their contract remainings . Let them win the EPL and UCL first before let them go . They’re value will go up soon they win those trophies for the club . No player’s bigger than club . They can be replace . Chelsea FC needs two quality CMs but not Anderson and Wharton . They can bring in graduates from the academy , they’re quality too and ready to help the club win trophies . Derry Walsh emanalo and others they are ready even those on loan players like Kelly man paez Anselmino . Antwi is ready but depends on the gapper . It’s hard to find loyalty especially about money talks . I hope they can convince this player’s and see the light that both parties accept the right deals . To me I want to see them win the EPL and UCL and FA Cup . Even the league Cup next season . This group has a chance to win but needs reinforcement by bring in experience players . They’re champions but needs reinforcement . I hope they will get the right reinforcement to add up to this squad . God bless CFc .