“Household name” – Chelsea owner says Cole Palmer will help club’s global growth

One of Chelsea’s owners has been speaking out in a pretty big interview that is all about Chelsea this week. Usually we see words from them, but not just centered around Chelsea.

The Blues owners are often at business events and they will get asked the odd thing or two about Chelsea, but this latest interview is all about Chelsea, and it’s actually quite refreshing to hear from them.

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Todd Boehly has been speaking in public this week, and the words have been picked up by The Athletic and presents some very interesting quotes.

Boehly says that he believes the last two and a half games shows they are getting where they need to be and he cannot believe how quick the commentary has changed in that space of time.

He’s also spoken about how to crack America and grow Chelsea globally even more. He picks out Cole Palmer as the leader of that, the face of the club in fact.

Boehly was also asked how the Premier League can continue to boost its popularity in the United States.

“You have to make it relevant to them (young people),” Boehly said. “And I think the sport is becoming more and more relevant. The window that they have on the east coast in particular Saturday morning and Sunday morning — where there’s nothing really that competes with other sports — really gives it a great opportunity to reach.

“The fan fests that the Premier League do from city to city, you see them, it only builds momentum. Hopefully, (Chelsea midfielder) Cole Palmer will become a household name (here) soon. He’s been a phenomenon for us and so we’re thinking hard about how we continue to expand our brand in the United States. That’s ultimately a priority as well.

“One of the things that Premier League clubs have is worldwide marks they can use — we’ve got a global group of players from Argentina to Brazil. Part of the long-range plan will be really to extend the brand as much as possible to build a fanbase because ultimately the larger our fanbase grows, the more competitive we’ll be able to be because these salary caps are based on revenue.”


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